Purcell VenturesShop: the Subject Line Library
80 cold email subject lines in 8 categories.
Each category has 10 subject lines. The download is an editable PDF with markdown files, and it arrives by email right after checkout.
The 8 categories
One sample from each. The full library has 10 in every category.
Direct“Quick question about {{company}}”10 lines
Question“How are you handling {{specificProblem}}?”10 lines
Referral“{{referrer}} suggested I write”10 lines
Observation“Noticed {{specificThing}} about {{company}}”10 lines
Local“Another {{city}} business owner”10 lines
Value-first“Free {{thingTheyNeed}} for {{company}}?”10 lines
Curiosity“{{numberOrFact}}: context inside”10 lines
Time-bound“Before {{realDeadline}}”10 lines
Also in the library
- 20 subject lines to avoid, with the reason each one fails
- A token replacement guide for filling in {{firstName}}, {{company}}, {{specificThing}}
- An A/B testing matrix that pairs subject lines to test against each other in different niches
- A mobile preview cheat sheet showing how subject lines look in iPhone Mail, Gmail on a phone and Outlook
Who it fits
A good fit ifYou write cold emails and people ignore your subject lines. You want better opening lines and do not need a full template pack. You want to A/B test subject lines against each other.
Skip it ifYou want the full Cold Email Mastery Pack ($29), which includes this library. You do not send cold email. You want someone to run your outreach for you.
80 subject lines in one PDF for $9
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