Cold email templates for 10 industries.

Salons and spas, plumbing and HVAC, dental, real estate, law, marketing agencies, e-commerce, wellness and fitness, veterinary, and accounting. 10 templates per industry, each labeled by goal: an introduction, a problem call-out, value first, a referral claim, reaching the decision-maker directly and others.

Direct, question, referral, observation, local, value-first, curiosity and time-bound, each labeled with open-rate context. It includes 20 subject lines to avoid and the reason for each.

What to do when a prospect says "too expensive", "I'm interested but", "send me more info", "we use a competitor" or "we don't need this". Each scenario has 2 to 3 responses and when to use each.

A system prompt for Claude or ChatGPT that scores your draft emails from 0 to 100 on specificity, ethics, a clear ask, subject-line strength and how well the email answers objections in advance. The rubric criteria also come as a separate reference document.

A cold sequence of 5 emails over 21 days and a warm sequence of 5 emails over 21 days. A sequence for leads who got a quote and went silent, and one for re-engaging after 90 days. Each sequence lists the emails, the timing and when to stop if nobody replies.

10 free and 5 paid sources for prospect lists, how to enrich them, how to comply with CAN-SPAM and how to track them in a CRM. It also includes the Google search templates I use to find small business prospects in a city.