I'm Elijah Purcell. I founded Purcell Ventures at 17, consulting, software, digital products, courses. This course is the complete playbook: idea to legal entity to first dollar to operating business, with every tool, decision, and shortcut I actually used.
You know what you want to build but not how to actually start. This course gives you the step-by-step process from zero, validation, legal, pricing, first customer, operations. No assumed knowledge.
You've been doing something informally and want to turn it into a real business, legal structure, proper banking, contracts, systems. This course closes the gap between 'I do this for money' and 'I run a business.'
Building something in high school or college is real experience, and it shows up in applications, interviews, and your bank account. This course helps you build it right from the start.
You have skills and want to sell them directly. Service businesses, consulting, freelancing, this course covers the entire setup, from LLC to first invoice, and gives you the outreach system to land clients from day one.
Camera lessons, screen shares of my actual tools and process, and written notes for every lesson. Total: ~4.5 hours of video.
Every tier includes the full resource pack, six working documents referenced inline throughout the course.
One page to define what you're building, who it's for, how you make money, and what makes you different. Used in Module 1.
Structured questions to define your target customer, pain points, triggers, objections, and where to find them. Used in Lesson 1-2.
State-agnostic step-by-step checklist for forming your LLC — articles, EIN, registered agent, operating agreement, and bank account. Used in Module 2.
A spreadsheet to calculate your cost baseline, set floor pricing, test different rates, and see projected revenue at different volume. Used in Lesson 3-2.
Questions that force you to articulate your name, positioning, tone, and what you stand for in one sitting. Used in Lesson 4-1.
Three tested outreach scripts, service business, product business, and general inquiry, with subject lines and follow-up sequences. Used in Lesson 6-2.
I didn't study entrepreneurship. I built a company. Purcell Ventures runs consulting, software, digital products, and courses simultaneously. Every lesson is based on what I actually did, the tools I actually use, the mistakes I actually made.
Most business courses tell you what to do. This one shows you exactly how, screen shares of the actual tools, templates I built and use, and the reasoning behind every decision. The data is the course.
The resource pack isn't an afterthought. It's six working documents, templates, calculators, scripts, that do the heavy lifting so you spend less time building infrastructure and more time building the actual business.
Course opens when recording is complete. Join the waitlist to be first in and get the early-access price.
If you want someone to look at your specific situation, your idea, your offer, your pitch — Purcell Ventures consulting is available for one-on-one sessions.
Waitlist members get early access pricing and first notification when the course opens.
No spam. One email when enrollment opens.
Any. The course is built around principles that apply whether you're starting a service business, selling a physical product, building a digital product, or some hybrid. The examples I use come from my experience with Purcell Ventures, which runs multiple different business models. Where the execution differs by type, I call it out.
No. This course assumes you start with nothing except an idea. The legal setup, banking, pricing, outreach, everything is walked through from scratch. If anything, this course was designed specifically for people who've never done this before and don't have a mentor who has.
Because I actually did it. I founded Purcell Ventures at 17, built multiple revenue streams, and documented every tool, decision, and mistake along the way. I'm not teaching theory — I'm teaching the exact process I used, while it's still fresh. The tools I recommend are the ones I actively use. The mistakes I warn about are ones I made.
Six templates and worksheets tied to specific lessons, a business model one-pager, customer profile worksheet, LLC filing checklist, pricing calculator, brand positioning worksheet, and cold outreach script templates. These are working documents, not filler. They're mentioned inline in the relevant lessons and available to all tiers.
You'll still get value, especially from the financial, legal, branding, and sales modules. Most people who've already started skip the foundation steps and end up fixing them later. This course will help you identify what you've built correctly and what needs shoring up. You can move through earlier modules quickly.
Coaching Track gets you into live group calls where you can ask questions and get feedback on your specific situation. It's me, not pre-recorded content, responding to what you're working on. The 1:1 Intensive is private hours, we review your business plan and offer directly, work through your pitch, and build your sales strategy together.
You might also want the College Application Playbook, building a business while in high school is exceptional material for applications, essays, and scholarship interviews. Both courses are designed to work together.
Yes. If you start with Self-Paced and want to add coaching, reach out directly, the price difference applies as a credit.
Something not answered here?
elijah@purcell-ventures.com →